Sony
Digital Still Camera Brings Professional Pictures Home
By
Jim Bray
If you're looking for a digital camera that does a lot more than just
snap shots, Sony's Cyber-shot DSC-F707 may be your ticket.
This $999 unit offers incredible flexibility for your bucks, including
a top notch Carl Zeiss lens that helps move the camera far out of the
"instamatic" world and into the league of heavy duty professional
photographic equipment.
The DSC-F707 can take pictures of up to 5 megapixels in resolution, which
is about as good as you could want under most conditions these days -
as long as you bring along enough Memory Sticks to hold the images. My
test unit came with a 16 Megabyte MemoryStick and that sucker was practically
full after three high resolution shots!
But that's what Memory Sticks are for; think of them as a next generation
floppy disk.
Anyway, this Sony is supposedly the first camera of this quality to be
aimed at (and priced for) the mainstream consumer market. And while you
might argue that a grand is still a pretty hefty price, it's peanuts compared
to what a camera with these capabilities would have cost only a couple
of years ago.
The five megapixel capability means you can shoot images at up to 2560
x 1920 resolution, which is higher than most consumer computer monitors
can display. And to help ensure your images are up to snuff, the Carl
Zeiss Vario Sonnar 5X optical zoom lens pivots up and down so you can
shoot in a variety of positions and configurations and still make good
use of the rear-mounted LCD screen or "eye level" electronic
LCD viewfinder (which looks suspiciously like those good old fashioned
optical viewfinders).
The "eye level" viewfinder is the better of the two; the image
quality is better and it doesn't lag as much as the rear panel-mounted
one. It also gives you that traditional camera feel when holding the thing
up to your eye.
On the other hand, the bigger LCD is more practical to use when flipping
through the menus and the like: you can see the buttons, knobs and switches
while monitoring the monitor.
The camera can be operated in automatic or manual modes, which is as
it should be. It includes "Hologram AF," an auto focusing system
that uses lasers to achieve accurate focus in low contrast, low light
conditions. We tried this in a dimly lit local bar (hey, it was work!)
and the pictures looked terrific.
Hologram AF looks funny in action, however: the camera projects a pattern
of light onto the subject being photographed. Fortunately, the pattern
doesn't show up on the final shot!
Another important photographic consideration is exposure, and this Sony
covers that territory with "Multi-Pattern Metering" which is
designed to give you the correct exposure in uneven lighting situations
- for instance where one part of the scene is brightly lit and another
is shadowed. It does this by dividing the scene into separate "cells,"
each which can be metered independently. And pre-flash Metering calculates
the correct exposure by measuring the (built in) flash's light as it passes
through the lens. It does this by setting off a "preliminary flash"
to light the subject so the camera can calculate the proper exposure,
followed by a second flash during which the image is actually recorded.
And, not surprisingly, there's more to this remarkable Sony.
The NightShot system shuts down the flash altogether, taking the picture
using infrared light instead. And NightFraming combines NightShot, the
Hologram autofocus and pre-flash metering to help ensure you get great
shots in dim or challenging light.
And it works, with the caveat that anyone can screw up a shot independently
of how good the camera might be. Still, we were constantly impressed with
the quality of shots we got under conditions that were less than ideal.
The Cybershot can record in a variety of file formats, from JPEG and
TIFF still images to voice memo, e-mail and text. Even better, you can
capture short video clips in MPEG or animated GIF modes and there are
even some editing functions built into the camera.
We had a ball using this camera during our all-too-brief test and I can
think of a variety of applications for it. In my own work, for example,
the Cybershot DSC-F707 would not only allow me to take product "beauty
shots" to accompany my articles, but record short video clips on
which I could interview manufacturers' reps or users and then stream the
resulting video on the TechnoFILE Web site. You can also use the camera
to make "mental notes" you can play back later, which could
be quite handy.
The camera comes standard with the abovementioned 16MB Memory Stick media
card, rechargeable battery, AC adapter/in-camera charger, an A/V output
cable, USB cable, shoulder strap and lens cap. You also get a CD-ROM with
USB drivers, MGI's Photosuite and VideoWave.
The only real downside is that there's so much stuff on this camera,
and it does so many things, that you can count on a learning curve. Fortunately,
it's a fun learning curve and, of course, you can dump any of your test
shots that don't turn out. I also found the labels for the various buttons/switches/knobs
so small that I had trouble making them out even with my reading glasses
on. This, unfortunately, is a common problem with electronic stuff these
days as they pack more and more features into smaller and smaller sizes.
Nothing's perfect, of course, and these minor complaints don't take away
from the camera's benefits. It's a system we could easily live with.
The bottom line? Sony's Cybershot DSC-F707 is a marvelous digital still
camera - and more. Its wide variety of features combined with its overall
excellent build quality (it reminds me of high end film-based single lens
reflex cameras of old) make it a powerful solution for professionals and
"higher end" consumers alike.
Jim Bray's technology columns are distributed by the TechnoFILE and Mochila Syndicates. Copyright Jim Bray.
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