SIM2 Introduces M.150—The Convergence of Light, Beauty and Technology
World’s first LED 3D active projection system dedicated to enhancing your interior design project.
Las Vegas, Nevada—January 9, 2012—SIM2, the Italian manufacturer whose high performance home theater projectors are known worldwide for their pristine video resolution and stunning aesthetic design, takes the visual experience to the next level at the 2012 CES, with the introduction of the M.150, the convergence of light, beauty and technology. This system is the result of years of intense research and passion offering a new concept of integrating entertainment with interior design.
The concept is simple—inspire creativity and add vitality to the home by painting with light and images. Whether it’s personal photographs, art, mood lighting, or movies, this system delivers stunning visual pleasure, to ignite the senses. As the world’s first 3D active LED video interior design system, this is a one-of-kind solution for discerning customers who desire a unique way to enhance the beauty of their home with a window of light created with cutting-edge projection technology.
“When quality is combined with unparalleled technology and design, it harmoniously creates a visual experience that can be described only as fine art,” said Alberto Fabiano, Executive Vice President of SIM2 USA. “This system is a defining direction for the New Year. SIM2 is offering a product that transcends traditional home cinema, and provides a unique visual solution to ‘video furnish’ one’s home with light.”
The M.150’s advanced DLP imaging technology allows customers to indulge their creative side. Whether it’s painting their homes with light and color, creating their own personal digital art gallery or enjoying their favorite movies or sports, each becomes a rich, fulfilling emotional experience at the touch of a button. With its generous palette of vivid color and light, the M.150 can add subtle visual ambiance, or create a bright, colorful reproduction of your choice of digital imagery.
Fabiano concludes, “With this introduction, SIM2 is once again first to market a system that is not only technologically superior, but a true lifestyle enhancement for its owner.”
About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer's need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.
SIM2 NERO 3D-2 Projector—the Premium 3D Home Theater Experience is Now Available!
Miramar, Florida—October 28, 2011—SIM2 has announced that the first model in the recently introduced NERO Series—the NERO 3D-2, is now shipping to dealers nationwide. The remaining 3 models in the line will follow in the next few months.
The compact and curvaceous NERO 3D-2 with its sleek black cabinet integrates beautifully in any home décor and the premium 3D experience comes alive for viewers thanks to SIM2’s patented optical light engine and advanced processing electronics that provides bright, colorful images and a level of clarity that rivals even the finest movie theaters. The NERO 3D-2 also features DynamicBlack™ for improved black level performance and contrast ratio (up to 30,000:1), making shadow detail and picture dynamics look even more realistic. The NERO 3D-2 sets new standards for single-chip DLP® projection with PureMovie and Pure Motion user modes optimized for 2D and 3D (*) viewing. (The *Optional SIM2 3D emitter and glasses are required to initiate this feature).
Made in Italy by a highly creative team of engineers, the NERO Series offers consumers a choice of models that will enhance their viewing pleasure from all video sources in real-world lighting conditions. The NERO 3D-1, 3D-2, 3D-HB and NERO 235—offer consumers different feature sets, depending on model: 3D (*), high brightness, high contrast, and 2.35:1 aspect ratio (NERO 235 only).
The precision glass optics of its ALPHAPATH™ light engine, the sophisticated electronics platform, and the latest DLP chipset, all go into creating images with lifelike clarity and color accuracy. Designed for use in Reference Home Theaters, Media, Family or Game Rooms, NERO is that perfect balance of power, precision, and innovation.
A choice of three high quality glass lenses (T1, T2 and T3) is available for the NERO 3D-2 giving the projector a total throw ratio of 1.37-3.9:1. These lenses are part of SIM2’s Unified Throw Ratio concept, which makes specifying and upgrading within the SIM2 line very easy. To aid calibration SIM2’s Live ColorsCalibration 2.0 software allows complete control over primary, secondary, and white-point color coordinates in both 2D and 3D, enabling experts to accurately calibrate the final image on-screen via a user-friendly PC-based interface.
Groundbreaking technology in a beautiful compact form factor, room-design-friendly, and highly desirable—the NERO line has it all.
Manufacturer’s suggested USA retail pricing:
NERO 3D-2 with T1: short-throw ratio 1.37-1.66:1 lens: $24,900
NERO 3D-2 with T2: long-throw ratio 1.82-2.48:1 lens: $24,900
NERO 3D-2 with T3: long-throw ratio 2.60-3.90:1 lens: $26,750
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer's need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.
SIM2 Kicks Off 15th-Anniversary Celebration with New 3D Home Cinema Projectors and a Crystal Clear View of the Future
Miramar, Florida—March 2011—SIM2, the Italian manufacturer whose high-performance home theater projectors are known worldwide for their pristine video resolution, is well into a yearlong celebration of its 15th anniversary that will be highlighted by the introduction of a series of advanced new projector designs, promotions, and events in key U.S. cities. Leading the way for SIM2 USA is Alberto Fabiano, Executive Vice President, who will embark on a multi-city tour exclusively designed for custom integrators and the design community.
“Over the past year, SIM2 has invested over $5 million dollars to develop, design, and manufacture an evolutionary line of products in our facility in Pordenone, Italy,” said Fabiano. “The new line of home-entertainment products offers the look and feel of luxury. This is consistent with our basic mission that all customers should experience the same reference quality from SIM2, be it in styling, features, service, or support. We are proud to say that SIM2 has been providing home entertainment excellence for 15 years; as we look forward, we are inspired by our past to propel our future.”
The first in a series of high-end home entertainment projectors is the compact Crystal 35 and Crystal 45, which are well suited to a variety of spaces within a home. Their Full HD single-chip DLP design offers bright, crystal-clear, high-resolution images. The stunning new look of the Crystal Series, courtesy renowned industrial designer Giorgio Revoldini, represents a new era in projector design for SIM2. Taking cues from Italian classics, the Crystal Series features bold, straight edges with a contemporary appearance. Both models are offered in glass surfaced white or black. As an elegant alternative to large, flat TVs, the Crystal Series integrates beautifully into any living space while offering whisper-quiet operation.
SIM2: 3D Cinema
In yet another groundbreaking technological feat, SIM2 Multimedia is continuing its quest to develop new 3D solutions with the introduction of a high brightness, three-chip, single-lens projector. The theater-grade C3X LUMIS 3D SOLO, based on the company’s award-winning C3X LUMIS projector, is enhanced with SIM2’s PureMotion 3D active technology. Well suited to large screen home cinema rooms, the C3X LUMIS 3D SOLO is a perfect fit for the avid sports fan, film enthusiast and/or gamer. The SOLO comes standard with four pairs of XPAND 3D powered active glasses. SIM2 is also offering the C3X LUMIS 3D HC, a DCI 3D system for accurate color control designed, among other applications, for postproduction facilities.
“SIM2 is in the privileged position of offering both a single-projector active 3D and dual-projector passive 3D models,” said Fabiano. “Our initiative for home cinema remains clear—we continue to deliver the most advanced solutions our customers can buy, while pushing the boundaries of this exciting technology with advances in innovation that can be afforded only by a manufacturer with an in-house research team of optical, software, and hardware engineers.”
Availability: Now Shipping
Suggested Retail Pricing—USD. High Gloss finishes in White or Black
Crystal 35 $ 6,500
Crystal 45 $ 8,500
C3X LUMIS 3D Solo $50,000
C3X LUMIS 3D HC $55,000
SIM2 Combines With Entertainment Experience LLC To Deliver "Better Than Blu" Digital Home Theater System
Denver, Colorado, CEDIA Expo 2008-September 4, 2008-Italy's SIM2, whose striking, high-performance HD home-theater projectors are known worldwide for their pristine video and dramatic cabinet designs, is partnering with U.S. firm Entertainment Experience, LLC to create the first "better than Blu" solution for high-end home theater installations. SIM2 and Entertainment Experience, which heretofore focused on unique digital media products for the commercial cinema, education, and hi-tech display market spaces, announce that they will begin offering a hardware-software content solution-including pre-loaded, fully licensed motion picture content-that delivers better-than-HD digital video performance to home buffs.
SIM2 and its partner will demonstrate this impressive new Digital Entertainment Solution home theater reference at the 2008 CEDIA Show in Denver, CO. "The time has come for top-tier home theater content to move beyond HDTV standards, to a format that can truly equal archival-quality film for visual content," says SIM2's VP of Marketing and Sales, Charlie Boornazian, "SIM2 already has the display technologies well in hand to allow us to begin migrating these technologies from the commercial digital-cinema world, while Entertainment Experience has the know-how and access to help make this a practical reality. Together, we are opening the next era of home-theater performance."
According to Jim Sullivan, ex-Kodak Digital Cinema exec and now President of Entertainment Experience, LLC, the collaboration with SIM2 offers the highest quality media solution on the market. "Now the most demanding video fans can enjoy all forms of entertainment media with the premium quality they have been looking for. We're confident that these discriminating, leading-edge consumers will agree with the many movie producers and creative directors who have seen the system: that it for the first time empower us to deliver a truly cinematic viewing experience in the home."
The Digital Entertainment Solution incorporates SIM2's C3X 1080 Full HD Home Theatre Projector, the world's smallest, and by far most elegant three-chip DLP projector. Capable of reference-grade home-theater imaging at up to 1920x1080p, this exceptional Italian design complements a Digital Entertainment Center provided by Entertainment Experience: hardware/software that stores, secures, manages and outputs the "Beyond HD" content. The center incorporates advanced video processing calibrated to the DCI (Digital Cinema Initiative) color standards recently adopted by most Hollywood studios and distributors, as well as removeable-hard-disk data storage to accommodate multiple DCI-standard motion picture titles ready for immediate playback. The system's audio-video signal processing pulls the system together in the home theater environment, allowing owners to easily integrate current digital media including broadcast/cable HDTV, Blu-ray discs, DVDs, and even Xbox gaming and media-PC systems, into the advanced Digital Entertainment Solution.
Digital Entertainment, LLC predicts that the solution's movie content ultimately will encompass more than 4000 major titles from multiple studio and distribution partners, which will be delivered direct to consumers via hard drives that may be swapped into the Center's drive-bays. Each movie occupies approximately 40-50GB of storage space, due to data rates up to 3x that of conventional HD of the future-proof DCI Color format defined by Hollywood for professional cinemas. When displayed via the state-of-the-art SIM2 C3X 1080, the net result is eye-popping clarity, contrast, and color-gamut fidelity. Despite its sophistication, users can easily navigate the system, and select titles on-screen using techniques already familiar to all from DVD-archiving and "Media PC" systems, then simply press "Play" and enjoy video and audio performance dramatically better than what's available from the local cinema. What's more, the Digital Entertainment Center , protects customers' existing technologies from obsolescence by supporting current video formats up to 1080p, and all major color and encoding standards including Mpeg2, Mpeg4, H.264, and VC1, and up-converting these to bit-rates as much as triple conventional HD rates, while incorporating full image and device security.
The Digital Entertainment Center's 18 video inputs encompass six 1080p/60-capable HDMI ports with HDCP, four SD/HD component, four each S- and composite-video, plus two HDMI outputs supporting resolutions up to 1920x1080p/60. Its exceptionally sophisticated 10-bit video digital signal processing provides for adaptive de-interlacing of both SD and HD sources, edge enhancement without ringing, and uniquely adaptive noise reduction, as well as extensive color and grey level calibration.
SIM2 and Entertainment Experience, LLC expect content to be available soon.
SIM2 expands leadership in the 1080p one-chip DLP market with the Grand Cinema HT3000 Series
The Grand Cinema HT3000E projector completes first successful year in the Home Theater market
Pordenone, Italy – April 2008 – Building on its tradition of quality and innovation, SIM2 Multimedia, the leading manufacturer of home theatre projectors, has reinforced its leadership in the high-end 1080p single-chip projector market thanks to the very successful Grand Cinema HT3000E projector.
Since its introduction, the Grand Cinema™ HT3000 series has been met with positive customer reactions and has received many rave reviews by some of the most respected journalists in the industry.
"I'm impressed not only by its picture, but by the entire package, from the slick industrial design to the thoughtful setup and adjustment features. If you're planning a serious 1080p home theater and cost is no object, you owe it to yourself to check out the SIM2 HT3000," says Sound and Vision magazine (USA).
“Its superlative images rival those of many a three-chip DLP for colour realism, brightness and contrast. A landmark performer in every sense” says UK’s What Hi-Fi? Sound and Vision magazine.
Also, The Grand Cinema HT3000 projector made an impressive appearance on the “Something For The Weekend” TV show (UK); The presenters commented: "...it really is a most amazing picture...the ultimate boy's toy, it looks great, the picture quality is great... excellent!”
Home Cinema Choice magazine (UK) writes, " Superb all-round performance; easy to set up; runs quietly…” and grants the HT3000 the Reference Status and Best Buy Award.
The ‘full’ High Definition HT3000E sets the standard for 1080p single chip DLP projectors. It features Texas Instruments’ ingenious BrilliantColor™ technology and the equally impressive Unishape™ lamp technology. And thanks to its use of 10-bit video processing it is capable of displaying an astonishing one billion colors. The design utilizes the latest DLP® chipset from Texas Instruments, the high-spec 0.95 1080p DMD, this is partnered with the company’s proprietary ALPHAPATH™ light engine to create images of exceptional clarity on-screen.
For more information visit: www.SIM2USA.com
Manufacturer’s Suggested Retail Pricing:
$17,495 with T1 lens
$18,495 with T2 lens
About SIM2 Multimedia
SIM2 Multimedia is the worldwide leading manufacturer of award winning home theater products and leading provider of high-end large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E–cinema applications. Over the years, SIM2 has gained in reputation meeting the industry's demands for new emerging technologies, offering high-quality and reliable products with the very latest performances. Products are designed and manufactured in Italy. The company has a world-oriented marketing policy with a direct presence in Italy (headquarters), Germany, UK, China, and USA (sister companies) and in over 45 countries worldwide through qualified distributors.
SIM2 Debuts Next Generation Grand Cinema™ C3X 1080
3-Chip DLP® - based Projector
Elegant Design, DLP Product’s DarkChip™4, and
Astonishing Performance From Compact New Model
Miramar, FL—September 2007—SIM2, the Italian manufacturer whose striking high-performance HD home theater projectors are known worldwide for their pristine video and dramatic cabinet designs, has introduced the exciting next-generation design of the award-winning Grand Cinema C3X projector. Debuting at the 2007 CEDIA Expo in Denver, Colorado, SIM2’s C3X 1080 is one of the first to utilize Texas Instruments DLP Product’s latest DarkChip™4 chip to integrate superior contrast plus benchmark-quality 1080p video display with the functions and features required to power today’s sophisticated home theaters, all within the dramatic industrial design for which SIM2 is justly famous.
“In 2005, the original C3X model revolutionized the home theater market,” says SIM2 USA president Giorgio Corazza. “For 2007, we are taking the C3X concept to the next performance level. The new C3X 1080, as its name suggests, is a full HD 1080p projector, but shares the same compact form factor as the original. It is totally unique to SIM2.”
In the best SIM2 tradition, the 17-inch-square, 22-pound C3X 1080 is housed in a stunning, high-gloss sculpted cabinet designed by Giorgio Revoldini with the company’s trademark, flowing lines. Revoldini, who has designed several SIM2 models, has received several prestigious international industrial design awards, including a 2006 Good Design medal—a coveted award in industrial and graphic design administered by the Chicago Athenaeum.
Although diminutive in size, the C3X 1080 conceals truly powerful abilities and a great deal of technology. The projector is based on a trio of the latest 0.95-inch, 1080p DLP® chipsets from Texas Instruments, whose centerpiece, the DarkChip™4 DLP device, catalyzes an important increase in picture quality with improved blacks and superior brightness. DarkChip 4 helps the new 3-chip DLP SIM2 product achieve a combination of contrast, color, brightness, and resolution that repositions the digital imaging benchmark for a compact high-performance projector.
“With DarkChip 4, DLP has reached an imaging ‘sweet spot’ for front projection,” says Nancy Fares, Manager, DLP Cinema® and 3-chip projectors at Texas Instruments. “It’s a point where the balance of lumens, contrast, color accuracy, and resolution mesh together to yield jaw-dropping imaging.”
The three-chip SIM2 design further exploits improved all-glass optics in SIM2’s proprietary ALPHAPATH™ light engine to form a system able to deliver full-HD, 1920x1080 progressive video of stunning clarity and definition. The combination’s superb contrast (>10,000:1, typically) matches its impressive color depth and remarkable brightness capability, for a net result of breathtaking, almost three-dimensional picture performance from high-quality source material.
With the C3X 1080, SIM2 has created more than a mere reference-grade projector. Full-depth 10-bit video processing, with HD scaling and deinterlacing capabilities, maintains 1080p/24fps full-HD purity under actual content-playback conditions, and does much to upgrade the delivered perceived quality of lesser formats. What’s more, SIM2’s newly developed, advanced color-management software is available to permit installers and calibrators to precisely match each projector to its home theater environment, with near total control over color, and white-point coordinates, gamma correction, and more, for unprecedented power to refine and improve real-world installed performance.
Of course, the latest SIM2 achievement incorporates the functions and features demanded by custom-theater designers and installers. The C3X 1080 delivers two selectable HDMI inputs (both fully HDCP-compliant), as well as inputs for legacy formats component-, S-, and composite-video, as well as RGB connection. Both RS-232 serial and USB ports are included to ease connectivity for control and software/firmware communications, and even an optical digital-audio, and 12-volt-trigger outputs and IR-sensor inputs are on board for total flexibility of installation and control.
C3X 1080: The Next Generation
Availability: November 2007
Finish Options: High-gloss Gunmetal (standard), Black, Red, and Gold color options available to order.
Suggested Retail Price: $29,995
About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to designing, developing and marketing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high-end professional video wall solutions to the retail, public large venues and institutional markets. Over the years, SIM2 has gained a reputation for meeting the industry’s demands for new, emerging technologies, offering high-quality and reliable products that meet the customer's need in any application. The marketing policies of the company are world-oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (subsidiary), and in over 45 countries worldwide through partnerships with qualified distributors.
